1. People are doing something
2. Write about how revolutionary this is and so much better than the old way of doing something
3. Lecture on this way of doing things
4. Pick small number of arbitrary things about how the people are doing this something and define it as a framework
5. Find someone to offer certificates for this framework and then sell expensive training courses with certificates
6. Repeat until market saturation or revenue begins to fall.
7. Tell everyone that the framework has been abused and, having true guru nature, you now reject it and have found the real answer.
8. GOTO 1